Client: Safe Harbor Marinas

This annual sustainability report highlights some of the ways Safe Harbor cares for their people and places to yield the best possible result for their shareholders over time.

Client: Safe Harbor Marinas

Water Magazine is both a celebration of boating lifestyle and a small glimpse into the great adventures that await throughout the Safe Harbor network.

Client: Goodyear

In 2020 Goodyear rolled out two new programs to help boost sales and provide marketing support for retailers across the US and Canada within the Tire & Service Network. I had the opportunity to design and organize this multi-page publication in a way that would educate and excite retailers who want to engage in a partnership with Goodyear. This 60-page document took the established look and feel of the Goodyear brand but elevated it to the next level with sleek typography and full-page photography printed in black and silver inks.

Client: Safe Harbor Marinas

From trendsetting gear to extraordinary opportunities on the water, the Safe Harbor Collection of brands and experiences reflects our passion for nautical pursuits and the open water.

Designed with Michael Gillette, Safe Harbor Marinas Senior VP of Branding

Client: Safe Harbor Marinas

A collection of collateral designed for Safe Harbor Montauk Yacht Club, a resort and marina located at “The End of the World” in Montauk, New York. Elements include pieces that bring to life the 2022 rebrand of the resort through event booklets, in-room collateral, and other various elements throughout the property.

Client: Safe Harbor Narrows Point

Property brochure for Safe Harbor Narrows Point for prospective or new Members that highlights the marina’s amenities and Membership benefits.

Client: Lay’s

Three-color POS design options for a regional activation of Lay's new Chesapeake Bay Crab Spice flavored chips. The first option was the winning choice, but not without a lot of love for the other two directions.

Client: Safe Harbor Marinas

Designed as a template to be versioned out across over 120 properties, this map is a useful resource when showing prospective or new Safe Harbor Members details about the marina they’re joining. As it unfolds, this asymmetrical brochure reveals a brief overview of amenities, photos, and finally a map detailing docks and slips of each specific property.

Client: Goodyear

This program leveraged the iconic Goodyear and NASCAR partnership to successfully drive shopper engagement while highlighting one of Goodyear’s top-of-the-line tires, the Eagle Exhilarate. I had the opportunity to concept the program dynamics, design the look and feel, and work with Brad on a photo/video shoot at the track.

Client: Goodyear

This program leveraged the Goodyear and NASCAR partnership to give winners the chance to attend throwback weekend at Darlington Raceway where Dale Jr. would be racing. I worked with my team to develop the look and feel, point-of-sale materials, microsite, and digital assets across different touchpoints of the shopper journey.

Client: Frito-Lay

For this program, Frito-Lay and the NFL leveraged their partnership to successfully drive consumer engagement. Tiered prizes ranged from free breadsticks to Super Bowl tickets and winners were picked based on real-life football game outcomes. I worked with my team to create front and back-of-pack communication across the entire single serve portfolio, digital assets, and in-store POS.

Client: Artistic Encounter Tattoo & Piercing

Appointment card for clients with time, date, and artist’s name.

Client: Western Union

This brochure is an agent-facing document used by the US sales team when trying to sign new agents. I worked with the client to design and layout this brochure in a way that would excite prospective new agents, educate them about how Western Union could benefit their small business, and highlight how WU is different from other money transfer services.

Client: Goodyear

The Pick Your Play sweepstakes leveraged Goodyear’s partnership with the Cotton Bowl to bring winners a VIP trip to the game, and more uniquely, offer consumers the chance to pick their own gift with purchase. I worked with my team to develop the look and feel for in-store POS, microsite design, and social and digital assets.

Client: The Marketing Arm

Illustration and layout for issue #48 of TMA’s monthly newsletter, “The Haymaker.”

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Client: BIGGBY Coffee

Illustrated concept poster for a new summer smoothie at BIGGBY Coffee.

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Client: The Marketing Arm

Illustrated poster for a list of marketing research resources provided to employees at TMA.

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Client: The Marketing Arm

Illustrated poster for an internal TMA shopper marketing magazine.